It’s often said that the difference between advertising and public relations is that advertising requires you to pay for publicity, while public relations requires you to gain publicity for free. If that’s the case, then this week’s PR Win is the best example of nonprofit PR that I’ve seen in a while.
While eating at a restaurant in New York City earlier this week, Emma Stone and Andrew Garfield, on-screen and off-screen power couple, noticed a group of paparazzi watching them. Instead of rolling their eyes, chasing the paparazzi away or otherwise inciting an altercation (Emma and Andrew are way too classy for that), the couple decided to use their outing as an opportunity to promote some very worthy organizations. They walked out of the restaurant carrying handwritten notes in front of their faces, bearing the URLs of Youth Mentoring Connection, Autism Speaks, Worldwide Orphans Foundation and Gilda’s Club New York City. Read the full notes below:
As far as we know, these charities didn’t pay Emma Stone or Andrew Garfield anything for their random act of publicity. Yet the organizations have done exactly what they need to do from a nonprofit PR standpoint: They’ve shared their story and their work with the two thought leaders, and they’ve inspired Emma and Andrew to be highly visible brand reps for their organizations.
Hats off to these nonprofits and my new favorite power couple!
Missed the last PR Win? Check it out here.