Strategic Communication

As the world becomes more connected, new technologies can dramatically change the way that communicators do their jobs. Traditional press releases get replaced by new social media press releases, and messages get shorter so that they can be squeezed into a Tweet. Events are branded with hashtags, and quotes hit the media loop instantaneously.

In classes, I learned the traditional PR tactics: how to format a press release, how to put together a campaign, etc. In life and on the job, I’ve learned to implement those tactics strategically in the changing landscape of communications, using social media, user-generated content, swag and more.

Experience & Work Samples

Campaign Intern, Scott Rigell for Congress May 2014 – August 2014

As a campaign intern on Congressman Scott Rigell’s (R-VA) reelection campaign, I worked with all aspects of communications. I planned social media content weeks in advance, drafted the actual Tweets and posts and took pictures on location. I planned events from start to finish, checking out venues, drafting invitations, coordinating volunteer efforts and eventually drafting thank you notes. We were a small team with a big job, which means that everyone had to do a little bit of everything.

I first met Congressman Scott Rigell (R-VA) at my high school graduation. We were both set to speak that night (although I’ll admit I was definitely more nervous). At the time, I had no intention of pursuing a career in politics, but I knew that meeting Congressman Rigell was an honor, a privilege and something I should remember. When I began searching for internships for that ever-crucial summer before my senior year of college, I focused on finding something related to political communication. I didn’t see an internship posting online, but I sent my resume and cover letter into the campaign office anyway because I remembered the good example that Congressman Rigell had set that night at my high school. I not only learned a lot about communications, but also about politics, event planning and time management.

Some social media posts I drafted for the campaign are:

Screen Shot 2015-03-19 at 4.11.16 PM   Screen Shot 2015-03-19 at 4.15.31 PM Screen Shot 2015-03-19 at 4.14.48 PM

 

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